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Marketing Analytics Hackathon 2024 Challenge
UNSW School of Marketing
Annual Marketing Analytics Hackathon
What is it?
The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at UNSW. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).
Who can participate?
Any students from domestic or international universities, who are interested in solving real-world marketing problems using analytical tools and possess necessary marketing knowledge and analytical skills are all welcome to compete.
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The participation will be in teams of up to 5 people.
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Both undergraduate and postgraduate students are welcome.
What is the prize?
The Winner Teams will be announced at the end of Final Presentation.
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1st place winner: $500 gift card per group, and up to two opportunities for tutor positions at School of Marketing*.
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2nd place winner: $300 gift card per group.
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3rd place winner: $200 gift card per group.
* The outcome of job opportunities depends on a further selection among the applications from this group and is subjective to requirements such as visa conditions.
Form a group
Find like-minded friends and form a group of up to 5 people to join the Hackathon.
Prepare a project proposal
Investigate the sample data, and put together a proposal, which describes your plan of using the dataset and analytical tools to find managerial insights. Submit it for first round evaluation.
Work on the project
Up to 8 teams will advance to the final competition. The finalist teams will receive the full dataset, and have one week to work on the project and prepare for the final presentation.
Final presentation
The finalist teams will present their work on the final presentation day. Winners will be announced on the day.
How to participate?
When is the 2024 Challenge?
Marketing Analytics Hackathon 2024 key dates:
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12-19 Aug: Open for proposal submissions.
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23 Aug: Announce the groups advanced to the final presentation. The groups start to work on their project.
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30 Aug: Final presentation, award announcement (in-person).