Join us for
Marketing Analytics
Hackathon 2025
* Proposal submission: 18 Aug 2025
* Final competition: 5 Sep 2025
What is the annual Marketing Analytics Hackathon?
The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at UNSW. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).
What to expect in 2025?
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Expanding beyond Sydney—welcoming participants from across Australia and around the world.
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A fresh challenge—once again, a real-world, intriguing problem to compete on.
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Exciting recognition and prizes—tutor positions at the School of Marketing or internship.
Key dates
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30 June 2025: announcement of competition topic and dataset
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18 Aug 2025: proposal submission open.
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25 Aug 2025 (5pm): deadline for proposal submission.
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28 Aug 2025 (9am): announcement of groups advanced to the final stage of competition.
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5 Sep 2025: final presentation, award announcement
Stay updated
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Register your interest via MA.Hackathon@unsw.edu.au
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We will send you an email when there is any news!
Become a sponsor
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To find out more about becoming a sponsor, please contact MA.Hackathon@unsw.edu.au
Highlights of Marketing Analytics Hackathon 2024
The 2024 challenge (competition topic)
The challenge requires participants to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consists of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. Participants compete on the depth and novelty of their analytical findings.
Details of the challenge can be found here.
Key figures
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Event news reaches 1700+ UNSW students and 12 external institutes.
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Participants come from both UNSW and other institutions, with diverse backgrounds such as business, computing, data science, engineering, media, and science.
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6 teams of 18 participants advance to the final.
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3 winning teams in the final.
