Marketing Analytics Hackathon
Challenge 2024 Highlights (30 Aug 2024)
The 2024 challenge
The challenge requires participants to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consists of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. Participants compete on the depth and novelty of their analytical findings.
Details of the challenge can be found here.
Key figures
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Event news reaches 1700+ UNSW students and 12 external institutes.
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Participants come from both UNSW and other institutions, with diverse backgrounds such as business, computing, data science, engineering, media, and science.
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6 teams of 18 participants advance to the final.
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3 winning teams in the final.
